Why Aberdeen Angus
Demand for quality Aberdeen-Angus beef is soaring and this represents an unparalleled opportunity for commercial beef producers to produce a product which the market requires and for which it is prepared to pay a premium.
A unique marketing opportunity.
The story of the rise and progress of the Aberdeen-Angus breed has no parallel in the annals of cattle breeding. Evolved during the early part of the 19th century from the hardy, black, polled (hornless) cattle which populated North-east Scotland, the Aberdeen-Angus breed had within the short space of 50 years spread to all the major beef producing countries of the world and had achieved the ultimate accolade of winning the beef cattle championship of the world at the Paris Exhibition of 1878. Today, the breed is to be found all over the world and Aberdeen-Angus is the dominant breed of beef animal in countries such as the USA and Argentina. This dominance has been achieved as a result of the utilitarian characteristics identified by these early pioneers - easy management, economy of production and superior beef qualities. |